Welcome to the first LIC monthly blog post! We’ve come a long way in the two years we’ve been going and we’re keen to show you what gets on behind the scenes of a disruptive alcoholic drinks start-up! For those of you who didn’t know, LIC stands for Love Iced Cocktails and that’s exactly what we pride ourselves on: we make the world’s first fully frozen cocktail equivalent to a genuine drink. Some people call it a boozy Calippo… you can call it that too. Each LIC contains a shot of rum and only 67 calories. We’ve got two deLICious flavours, a fresh Mojito and a punchy Pina Colada.
Psst- we’re releasing another flavour this summer so watch this space to be the first in the know!
LIC launched in summer ‘14 when we decided to launch simultaneously at Parklife and Polo in the Park despite neither of us ever having run an event of this scale before in our lives! What a lesson! We had an awesome time and sold over 3,000 on that opening weekend. Since then we’ve gone from strength to strength.
We’ve done even more awesome events, from Henley Regatta to Polo in the Park, we even took LIC on a road trip across Europe to Croatia where we met our first European fans! Our Mojito and Pina Coladas have been a firm favourite at some of the coolest bars around the UK too, we’ve even picked up a few famous fans such as Sam Smith and Rudimental.
If you’d like to read more about where we’ve come from, please check out this blog post on our website.
Millie Mackintosh enjoying a couple of our Mojitos backstage at V Festival. AJ Odudu having a ball with our Piña Colada.
LICs going down a treat at SushiSamba for our first LIC Brunch and an awesome shot of one of our favourite stockists, Pop Brixton.
2016 is set to be our best year yet with more store listings and more events than ever before! It may not feel quite like summer yet but, like those guys who refuse to put the shorts away in the middle of winter, we’ve been planning since October! This summer is going to be full of festivals and parties on distant beaches so stick with us, we’ve got you covered.
From the 5th of June, it’s going to be even easier to have a LIC, because…
We’re launching into Sainsbury’s!
Available in the RTD spirits section for just £2.00, soon you’ll be able to pop down to your local shop to buy them in person. If you can’t wait till then to get your hands on some of our delicious frozen cocktails, well you can now buy our LIC Frozen Cocktails from our online store.
Thanks for reading our first newsletter, this will now be a regular feature so please stay tuned as we’ll be announcing more updates and all of our upcoming events (along with some incredible prizes!). Until next month, lots of love,